Abstract: Studies have consistently found information technology (IT) enhances the business operation and performance, but the adoption of IT among micro- enterprises for business growth is still considerably poor. The factors that influence the micro-enterprises to actively embrace IT that include social networking sites and whether the adoption has led to stronger business performance have become the major attention of the social networking research. Hence, our product deals with investigating the factors that influence micro- enterprises to use social networking as a business platform and examining the relationship between social networking use and the micro-enterprisesí business performance. The resultant draws a substantive attention to the understanding of utilizing social networking sites as readily available and low cost technology as a business tool, especially among micro- enterprises.
Keywords: Venture Capitalists, Pre-Launch Start-ups, Consultants, Angel Investors, Top Entrepreneurs.