Abstract: The hasty e-commerce development has made equally trade community and consumers face a novel situation. Due to severe competition on one hand and the customerís option to choose from numerous substitutes business community has realized the essential of clever marketing strategies and relationship management. Web usage mining attempts to find out useful facts from the secondary data obtained from the communications of the users with the Web. The paper concerns some Ant Colony Clustering and optimization technique for Web server log file to analyze userís interest, which is useful for giving suggestion about specific userís interest.

 

Keywords: Web Usage Mining, Ant Colony Optimization, ACLUSTER, ACCANTCLUST