Abstract: CRM (Customer Relationship Management) is a business process in which client relationships, customer loyalty and brand value are built through marketing strategies and activities. A payment gateway is a server that is dedicated to linking websites and banks so that online credit card transactions can be completed in real-time. This paper attempts to introduce that:- There are hundreds of different CRM systems existing in the market but based on MVC pattern, the CRM system model can increase performance, provide high reliability, increase in speed and save time. Implementation of CRM designed solely for the merchant so as to ease his transactions which will be based on the MVC architecture will be highly productive.
Keywords: Merchant, CRM, MVC, Customer, Payment