Purpose: Understanding the impact of Internet marketing on e-commerce is the primary objective of this article. “Any type of business exchange in which the gatherings connect electronically rather than by physical contact” has been defined as e-commerce. Internet marketing is a fascinating subject, particularly for marketing researchers. It is a novel strategy for distributing a product or service to a specific global market.

Keywords: Internet Marketing, e-commerce, behaviour, ranking optimization, SWOT analysis.

Arun Balachandar K, Dr. A. Jayanthiladevi, "The Impact of Internet Marketing in E-Commerce: An Analysis Study", IJARCCE International Journal of Advanced Research in Computer and Communication Engineering, vol. 12, no. 12, pp. 111-122, 2023, Crossref https://doi.org/10.17148/IJARCCE.2023.121218.

PDF | DOI: 10.17148/IJARCCE.2023.121218

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