Abstract: The hasty e-commerce
development has made equally trade community and consumers face a novel
situation. Due to severe competition on one hand and the customer’s option to
choose from numerous substitutes business community has realized the essential
of clever marketing strategies and relationship management. Web usage mining
attempts to find out useful facts from the secondary data obtained from the
communications of the users with the Web. The paper concerns some Ant Colony
Clustering and optimization technique for Web server log file to analyze user’s
interest, which is useful for giving suggestion about specific user’s interest.
Keywords: Web Usage Mining, Ant Colony Optimization, ACLUSTER, ACCANTCLUST