Abstract: Business intelligence is a computer-based approach that analyses and interprets the business data. Typically, any business have a sales campaigns which include "trade promotion phase" where in the dealers are incentivized with gifts, coupons, discounts, prizes, etc. based on the targeted business results such as product lift, market share and revenue growth. The existing systems are slow, costly and do not provide user friendly unified view about the data including retailer performance. The rapid development in the amount of data generated and organized retailing has lead to the need of visualizing, analyzing and exploring data for better decision. Scheme Performance Analyzer (SPAN) is a Business Intelligence (BI) system, which helps in taking faster decisions and responds to market response for the sales head and the sales team of the organization.

Keywords: Business Intelligence, Visualization, Data Warehouse, DSS.