Abstract: Data mining is the computational process of discovering patterns in large scale data sets involving methods at the intersection of artificial intelligence, machine learning, statistics and database systems.  In this paper, we will draw limelight on one of the applications of data mining- ‘Internet Marketing’. For internet marketing, data mining is helpful in attaining increased number of page views per session, increased number of average profit per check, increased number of referred customers, increased number of visitors as well as retention rate and increased brand awareness. Data mining acts as a tool which practices like collection, integration, analysis and presentation of business intelligence data in an internetwork. We would like to discuss about web mining and how it is different from data mining.
Keywords: Data mining, artificial intelligence, machine learning, statistics, database systems, Internet Marketing.