Abstract: With the increase in structured and unstructured data, the use of Big Data platforms to analyze such large data is common. Even the Higher Education sector is not free from its impact .The strategic use and applications of Big Data in higher education would lead to higher educational quality and better student retention. Big Data Analytics play a critical role in performing a thorough analysis of student and learning data to make an informed decision on future course offerings and their mix to cater to the potential and existing students. This paper focuses on the role of Big Data Analytics in higher education
Keywords: Big Data, Big Data Analytics, Higher Education.