A STUDY ON IMPACT OF WEBSITE USER EXPERIENCE CONVERSION RATES

Abstract: The user website experience is really important for businesses. It affects how many people do what you want them to do on your website. This is called the conversion rate. It is the number of people who visit your website and then do something like buy something sign up for something or fill out a form. If your website is easy to use and looks good people will like it more. They will stay on your website longer. Do more things. A good website has things like navigation loads fast works well on phones looks nice and has buttons that tell you what to do next. When a website is hard to use and does not look good people will leave. They will not come back. You will lose customers. This study looks at how the user website experience affects whether people do things on your website or not. It shows that making your website easy to use and nice to look at is very important for your business. The study says that if you make your website better people will trust you more and your business will do better. It also says that a good user website experience can help people decide to do things on your website. This can make a difference for businesses that operate online. The user website experience is important, for businesses because it helps people do things on your website.

Keywords: User Experience (UX) Website Usability Conversion Rate User Interface (UI) Customer Engage