A STUDY ON SEO STRATEGY DEVELOPMENT AND IMPLEMENTATION FOR SMALL BUSINESSES: A CASE STUDY OF WEBOIN TECHNOLOGIES PVT LTD

Abstract: Small businesses in modern times depend on Search Engine Optimization (SEO) which serves as their main method for improving digital visibility and competing against other businesses. Small businesses need more digital presence because their resources are limited and their SEO efforts produce inadequate results. This research paper explores how search engine optimization strategy development affects online business performance for small businesses through its examination of Weboin Technologies Pvt Ltd. The study aims to explore how SEO activities which include keyword research and on-page optimization and technical SEO and content strategy development affect search engine rankings and organic traffic growth and lead generation results. The paper uses existing literature and digital marketing theoretical frameworks to create its conceptual approach. The results demonstrate that using appropriate SEO methods enables businesses to achieve successful online marketing and reach their target audience. The paper demonstrates that businesses should develop structured SEO plans because they will help establish brand identity and drive business development in the highly competitive digital market.