AGRITRADEHUB: A MERN Stack Based Digital Platform for Advancing India's Farmer-Merchant Direct Trade Ecosystem

Abstract: Digital platforms are rapidly reshaping industries globally, and agriculture is no exception. In India, where agriculture plays a pivotal role in the economy and livelihoods of millions, the adoption of web technologies for direct farmer-merchant trading holds immense potential to revolutionize the agri-trade ecosystem. This paper proposes Agritradehub, a MERN stack based platform that eliminates intermediaries and facilitates direct market linkages between farmers and merchants. The study explores how MongoDB, Express.js, React.js, and Node.js can be used to build a scalable, secure, and user-friendly marketplace. From real-time product listing and bidding systems to integrated payment gateways and data analytics for price discovery, the paper analyzes the transformative impact of this platform on market access, supply chain efficiency, and overall transparency. It also highlights how the system differs from government initiatives like eNAM by providing complete price control to farmers. Furthermore, the paper addresses the challenges associated with digital adoption in the agricultural sector, including the digital divide, smartphone penetration, and the need for multilingual interfaces. This paper aims to provide valuable insights for students, researchers, and practitioners involved in promoting digital transformation in Indian agriculture.

Keywords: Agriculture, MERN Stack, Digital Marketplace, Direct Trading, Farmer-Merchant Platform, E-Agriculture, MongoDB, React.js.