Agriculture plays a vital role in the economy, yet farmers continue to face challenges in selling their produce at fair prices due to the presence of multiple intermediaries in the supply chain. These intermediaries often reduce farmers’ profits while increasing costs for consumers. At the same time, consumers lack transparency regarding product quality, pricing, and source. The need for a reliable digital solution that enables direct interaction between farmers and consumers has become increasingly important. This project presents a web-based digital platform designed to bridge the gap between farmers and consumers by providing a transparent and efficient online marketplace. The system allows farmers to register, list their agricultural products, manage inventory, and receive orders directly from consumers. Consumers can browse available products, compare prices, place orders, and receive fresh produce without unnecessary delays. The platform is developed using modern web technologies to ensure scalability, security, and ease of use. The system is designed using the MERN stack (MongoDB, Express.js, React.js, and Node.js), offering a scalable, flexible, and user-friendly solution. Core features include real-time product listings, order management, crop price trend analysis, and secure authentication. Additionally, a price prediction module powered by historical data helps farmers make informed sales decisions and guides consumers in understanding market patterns.This platform benefits multiple stakeholders—small-scale farmers gain fairer earnings, consumers access affordable fresh produce, and retailers or agri-startups can expand their operations transparently. By reducing dependency on middlemen and integrating modern technologies, the project promotes sustainability, digital inclusion, and long-term economic growth in the agricultural sector.
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DOI:
10.17148/IJARCCE.2026.151102
[1] Rakshitha YK, Dr Madhu HK , "Empowering Indian Farmers by Digitally Connecting to Consumers," International Journal of Advanced Research in Computer and Communication Engineering (IJARCCE), DOI: 10.17148/IJARCCE.2026.151102