Enhancement of Predictive Analytics Using AI Models: A Framework for Real-Time Decision Support Systems

Abstract: Artificial Intelligence Models in Power BI have transformed predictive analytics work into a solid framework for real-time support in decision making. This type of approach utilizes AI-driven insights for predicting trends, taking risks, and gaining higher efficiency in operations. By merging the robust power of visualization by Power BI with the analytic power within, organizations transform complex datasets into actionable insights, therefore facilitating data-driven strategies. Therefore, the paper describes embedding AI models in Power BI, its advantages, and carries out a case study based on some sales data. The limitations of the current research, areas for further research, and recommendations for further development in the field.

Keywords: Artificial Intelligence, Power BI, Predictive Analytics, Data Visualization, Real-Time Decision Making, Machine Learning, Business Intelligence