Personalization of Web Search and its Techniques: A Survey

Abstract: The quality of information accessing from the Web (WWW) is growing rapidly per year as per the user demand, so that the quality of the results provided by the search engine will be low. This makes the retrieval of the relevant information which is extracted from the search results for the user is made more difficult. The quality of the result generated by the search engine information depends on the needs of the users and the various search techniques involved in the web search systems. Web logs keep a track of the user activities on the search engine. These web logs are mined by web usage mining which is one of the methods of web mining, where they are the rich sources for the Web Personalization. So, Web personalization becomes a basic need in web search, hence here we discuss various techniques used in the Web Personalization. Keywords: Personalization, Web Usage Mining, Web Logs.