Product Recommendation Based on Customer Behaviour using Data Mining

Abstract: Product Recommendation involves suggesting prospective customers to purchase additional products by analyzing their purchase history, similarity of buying pattern with respect to other customers, and items in their shopping basket. This process of recommending products comes under the domain of �Market Basket Analysis� and �Data Mining�. The proposed system will be handled by an e-commerce website admin, wherein the admin will input the name of a customer for whom the e-commerce site wants to recommend products based on similar customer behaviour using data mining.

Keywords: Product Recommendation, E-commerce Market Basket Analysis, Data Mining.