Abstract: The rise of e-commerce in each B2C and B2B sectors have provided a superfluity of opportunities for businesses to expand their reach, generate omnichannel revenue, and target new customers. It does, however, bring tremendous competition, as new firms, giant and tiny, frequently enter the market and contend for a bit of the action.The Indian retail trade has become one in all the foremost dynamic and fast industries as results of the entry of the many new enterprises. Total consumption expenditure is predicted to succeed in virtually US$ three, 600 billion by 2020, up from US$ one, 824 billion in 2017. In fact, the retail sector accounts for quite simple fraction of the country's gross domestic product and employs over 8 May 1945 of the force. India is that the worlds fifth-largest retail destination. India is placed 73rd within the 2019 Business-to-Consumer (B2C) E-commerce Index discharged by the United Nations Conference on Trade and Development. In keeping with the planet Bank's Doing Business 2020 report, India is that the world’s fifth-largest retail destination, stratified 63rd. In terms of retail, India is that the world's fifth largest destination. India is placed sixteenth within the FDI Confidence Index (after the USA, Canada, Germany, UK, China, Japan, France, Australia, European nation, and Italy). (Indian complete Equity Foundation)
Businesses should make sure that their offer chain management activities square measure well joined so as to flourish in ecommerce. The Supply chain must be equivalently capable of supply ecommerce sales channels because it is in offline marketplaces. This paper tries to answer the subsequent queries by relating the prevailing literature why offer chain is thus necessary to e-commerce success, what square measure the vital areas to be targeted whereas adopting offer chain management and {to provide tooffer to produce} appropriate suggestions so as to boost supply chain potency.
Key Words:
Logistics, supply chain management, e-commerce, e-supply chain management, Internet, competitive advantage, information systems and technologies.
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DOI:
10.17148/IJARCCE.2021.10792
