Abstract: In today's fast-paced digital era, businesses are rapidly transforming by embracing electronic transactions to streamline their operations. With the increasing reliance on digital platforms, companies are actively leveraging social networking apps to attract and engage with customers. This shift has given rise to a new form of commerce known as "social commerce," where social media networks facilitate buying and selling activities. However, the adoption of new technologies in various business processes introduces a plethora of security challenges. One significant concern is the rampant use of social media for product marketing, which has led to the proliferation of fake information and counterfeit product reviews. These deceptive practices can significantly influence consumer purchasing decisions, complicating the ability of business organizations to provide accurate and trustworthy marketing information. Addressing these security issues requires robust models and frameworks that can effectively safeguard against cyber threats. This paper delves into the realm of cybersecurity, examining its frameworks and strategies for protecting personal information in the digital landscape. By conducting a systematic review of existing literature, the author aim to uncover the cybersecurity challenges faced by business organizations and their customers. The study explores various prevention methods to mitigate cybercrime and ensure customer safety. Additionally, it offers valuable insights and recommendations for future research to further enhance cybersecurity measures.
Keywords: Cybersecurity Frameworks, Cyber Threats, Risk Management, Malware
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DOI:
10.17148/IJARCCE.2025.14220
