Abstract: Maintenance is an important strategy used by the industries to thrive in the global market. Total Productive Maintenance (TPM) is an approach for improving the productivity of a firm. But it has some paucity in considering the customer voice in improving the productivity. QFD is a structural approach for integrating customer needs with the technical realities. QFD methodology works on the House of Quality (HoQ) a graphical representation of relationship between the customer needs and the associated product characteristics. The joint approach integrating QFD and TPM is called Maintenance Quality Function Deployment(MQFD).The study is conducted in a Pot manufacturing industry.

Keywords: Total Productive Maintenance, Quality Function Deployment, TPM pillars, House of Quality