Abstract: The Indian telecom industry is one of the fastest growing in the world and is projected that India will have ‘billion plus’ mobile users by 2015. This research study pull the attention on mobile number portability with the special consideration given on porting, porting time, porting costs/fee, Customer demographics, customer awareness, Easy entry of new operator, launch of services by new operators, attractive/aggressive tariff plans, innovative services, quality of service, Voice quality, low call drops and state-of-the-art customer service setup etc. This research aims to figure out the impact of mobile number portability on service providers and service users, This paper examines the effect of Mobile Number Portability (MNP) on market price and consumer surplus. MNP reduces switching costs by allowing consumers to keep their phone number when they change service provider. Our study shows how the experience with regards to the introduction of MNP can be used as an example of best practice by other countries that plan to introduce it in the near future.
It has become especially important in recent years because of enormous growth of information technology and its significant potential for the impact on the rest of the economy. Telecom companies have recognized this and are rapidly evolving with better brands services and attractive measures. The competition in this space is further fuelled with the implementation of mobile number portability system, which allows switching your mobile phone operator from one to another while keep your existing mobile phone number. This paper tries to explore the scenario of MNP and how it has affected the various mobile network service providers across the region of Mumbai.
Keywords: Mobile Number Portability (MNP), Telecom Regulatory Authority India (TRAI),Service providers
| DOI: 10.17148/IJARCCE.2019.8603