A Study of Women’s preferences with respect to various cosmetic brands

Abstract: This study attempt to explore the elements that impact the female buyer preferences towards various cosmetics brands present in the market. This study will help the cosmetics producers to know the view of the restorative customers towards distinctive purpose of purchase. The study is conducted in plain region of Uttarakhand and a survey method is used to collect the data. The personal care industry is one of the biggest purchaser divisions in the nation. The buying force and dispensable Income of the Indian female buyers have significantly expanded and it has made a specialty for driving associations in this fragment in the most recent decade, bringing about remarkable development in this segment. Key words: Consumer preferences, Cosmetics, Buying forces, Dispensable Income