Abstract: Digital marketing refers to any marketing campaign that uses an electronic device or the internet. Businesses utilize digital platforms such as search engines, social media, email, and other websites to communicate with current and future customers. Although an expert inbound marketer may argue that inbound and digital marketing are almost similar, there are a few minor differences. At this stage, digital marketing is crucial for your company's and brand's visibility.
To make a long story short, if you want to stay competitive as a business owner, you'll need to embrace some aspects of digital marketing. Because digital marketing provides so many options and concepts, you may be creative and experiment with a variety of marketing tactics on a budget.
You can also track the success and ROI of your campaigns more readily with digital marketing than you could with traditional promotional content like a billboard or print ad, thanks to technologies like analytics dashboards. The best digital marketers are able to identify how each digital marketing activity helps them achieve their overall goals.
Marketers may also use the free and paid channels available to them to assist a larger campaign, depending on the goals of their marketing strategy. We'll go through these specific digital marketers in more depth in a bit. Digital marketing may assist any company in any industry. Regardless of what services your company provides, digital marketing still requires creating buyer personas to better understand your target audience's demands and creating valuable online content.
That isn't to say that every business should implement a digital marketing strategy in the same way.
Keywords: Business, Digital Marketing, Business Strategy
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DOI:
10.17148/IJARCCE.2022.11232
