Abstract: Fintech is an application of digital technology in the financial services industry, which broadens the financial service landscape. Big data in fintech has become one of the most relevant areas for businesses and researchers alike. All the financial sector tasks are influenced by new solutions based on big data. This paper will reveal how big data is changing everyday decision-making, improving the quality of decisions, and enhancing personalization in payment services. The last conference submission item offers brand-new solution ideas for researchers, professionals, business practitioners, and executives in financial companies, highlighting current research difficulties in fintech, especially big data management and analytics.

Today’s clients live in a world of choices and offer products and services to overcome challenges, improve forecasts, and create and exploit fresh market opportunities. Firms’ decisions in this rapidly changing environment play a significant role in experiencing climate change impacts and need sustained analysis and data updating. The general goal of all available financial services is to optimize daily decision-making. Accounting and tracking of inflow and outflow, budget planning, lending, loan application, insurance, payment transactions, investment risk assessment, portfolio selection, etc. would be done every day by everyone from the age of 12 up to 50. As for research requirements, the session seeks novel decision models and processes or methods for analyzing and pre-empirical assessments to help improve the quality of decisions, enhance flexible decision-making, ensure system interpretability, and increase decision compliance.

Keywords : Big Data Analytics,Fintech Innovation,Payment Personalization,Predictive Modeling,Customer Behavior Analysis,Real-time Data Processing,Risk Assessment,Fraud Detection,Data-Driven Decisions,Machine Learning in Fintech,User Experience Optimization,Financial Data Mining,AI-Powered Payments,Transaction Data Analysis,Personalized Financial Services.


PDF | DOI: 10.17148/IJARCCE.2021.101275

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