Abstract: One of the most common forms of online advertising, particularly for second-hand goods, is classified advertising. The variables and qualities of online classified ads, such as structured data and free text that may affect the advertising's performance in terms of closing sales are explored in this study. Buyers are hesitant to buy second-hand products (whether used or not) from strangers on the internet, which is one of the biggest issues in the resale of second-hand products. Its goal is to use an online platform to connect potential buyers with sellers in a hyper local community, where buyers may see the sellers' products and make offline contact with them.
Keywords: Classified Ads, Optimization, Hyper local Community, investigation.
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DOI:
10.17148/IJARCCE.2021.10685
