Abstract: This paper proposes an innovative digital subscription model called the dynamic value-based subscription model for companies in the wake of increasing privacy concerns and the imminent deprecation of third-party cookies. I examine how businesses can leverage first-party data to create value-driven subscription offerings while enhancing user privacy and experience. The research investigates the application of machine learning techniques in personalizing subscription tracks and optimizing bundling strategies. By analyzing current trends and future projections, I propose a framework for digital companies to transition from ad-dependent models to privacy-centric subscription-based approaches. My findings suggest that the personalized, data-driven subscription model can not only compensate for the loss of third-party cookie data but also foster stronger customer relationships and sustainable revenue streams in the evolving digital landscape.
Keywords: Digital Subscriptions, Cookies, Machine Learning, Privacy, First-party Data, Third-party Data
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DOI:
10.17148/IJARCCE.2022.116142
