Enhancing Business Using Data Analysis

Abstract: Zomato, an online food delivery platform, has been facing challenges in improving their sales performance and gaining a competitive edge in the market. In response, this Power BI project on business sales data analytics of Zomato aims to provide valuable insights into their sales trends, customer behaviour, and factors impacting their sales performance. Specifically, the project will identify the most profitable customer segments for Zomato and develop targeted marketing strategies, identify cross-selling and upselling opportunities to increase revenue, analyse Zomato's sales performance compared to their competitors and develop strategies to gain a competitive edge in the market, and develop a sales forecasting model to predict future sales performance...

Keywords: Data analysis, Power BI, Zomato, Data visualization.