Abstract: Google Tag Manager (GTM) is very important thing in the Digital Marketing world. Google Tag Manager (GTM) is a free tool that lets in you manipulate and deploy advertising tags on your website or Mobile app without having to modify the code. It provides unique solution to a product marketers, analysts, and developers. Manage all your website tags without modifying code. GTM has made the manner of handling analytics and marketing tags less complicated than ever earlier than. GTM can provide easy, reliable, without difficulty included tag management solutions— free of charge.

Keywords: Google Tag Manager, GTM, Google Analytics.

PDF | DOI: 10.17148/IJARCCE.2021.10578

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