Abstract: This manifesto focused on understanding of digital marketing growth in banking and small business orientation and reports the results of study design to investigate the impact of product innovation and services. Digital marketing is cost effective having a great commercial smash in both the sectors. The paradigm of marketing activity been shifted from traditional platform to modern digital platforms. When a bank launches a mobile application for transaction at the same time other company will also invent new marketing application for trading. The sequence is based on secondary data. The outline is to examine the aspects of digital marketing inhabit to fill the space and make simplified ways of living life.

keywords: Digital marketing, Banking, Small business, Marketing trends, Traditional Marketing.

PDF | DOI: 10.17148/IJARCCE.2022.11230

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