Abstract: In recent years, due to the COVID-19 pandemic, Search Engine Optimization (SEO) has hit an all-time high. As consumers shifted to online shopping in droves, even the most traditional businesses realized they needed to catch up with the digital shift. SEO is important since it enhances the visibility of websites, which provides more traffic and possibilities to convert leads into consumers. SEO may help you figure out what people are looking for on the internet, what answers they're looking for, what terms they're using, and what kind of content they want to consume. The explanations will enable site owners to reconnect with people who are looking for solutions to their problems online. Because most internet users don't look above the first page of search results, the higher a website ranks for a specific term or phrase, the more likely it is to attract new clients. In recent years, practically all website owners have been scrambling to boost their search engine rankings. Business digitization has become a requirement. The situation hasn't changed once the website is built you'll need to implement a variety of digital marketing methods to boost your business's visibility. The purpose of our project Search engine optimizer (SEO) suggester is to help achieve the same. The solution is to build a system that will take as input a websites URL and the users can choose to audit the website or compare the website with the higher ranked website in the domain. The system then produces the summary of what changes can be done in terms of keywords used on the website and changes that can be done in the structure of website and report it to the user.
Keywords: Search Engine Optimization (SEO), Website rank, Search Engine result page (SERP), Website
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DOI:
10.17148/IJARCCE.2022.11616
