Abstract: Industry 4.0 technologies have revolutionized traditional approaches across various fields of study, leveraging digitalization to promote sustainability and introduce cutting-edge infrastructure. In today's landscape, each organization necessitates a unique marketing approach to address both customer needs and market trends in their offerings. Paramount to the successful execution of such strategies are aspects like customer satisfaction, retention, behavior analysis, profiling, and incentivization systems. Despite limited scholarly attention, this research delves into the comprehensive integration of Industry 4.0 technologies within marketing, reshaping the digital and intelligent milieu. Through meticulous examination, this study delineates the utilization of Industry 4.0 technologies in marketing strategies, encompassing aspects such as tailored customer satisfaction insights, real-time feedback mechanisms through digital infrastructure, predictive analytics for personalized communication, utilization of business intelligence for product/service enhancement, and strategic simulations for iterative product development aligned with consumer and market dynamics. Conclusively, this study proposes a framework and offers key insights for future adoption while upholding sustainability principles.
Keywords: Strategies, Incentivization, Paramount.
|
DOI:
10.17148/IJARCCE.2024.134228
