Abstract: The ultimate purpose of Customer Relationship Management (CRM), like any organizational initiative, is to increase profit. In CRM it is achieved by providing a good service to the customers than your competitors. CRM not only improves the service to customers though; a good CRM capability will also reduce costs, wastage, and complaints, The CRM also reduces staff stress, because pressure -which is the main cause of stress reduces as services and relationships improve. CRM helps in instant market research and open the lines of communications with customers gives direct constant market reaction to the products, services and performance, far better than any market survey.

Keywords: CRM, stress, Market Research

PDF | DOI: 10.17148/IJARCCE.2021.10606

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