Abstract: Nowadays newspapers are getting obsolete and the newer generation is getting more dependent on smartphones and similar digital media. Advertising in newspapers is expensive and does not catch the eyes of younger generation. The proposed system is a platform where the user can view the daily offers, flash deals and other advertisement of nearby shops. In this survey, a new approach to offline and online marketing is discussed here.

Keywords: Digital Marketing, Machine Learning, Promotion

PDF | DOI: 10.17148/IJARCCE.2021.101253

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