THE NEW TREND FOR SEARCH ENGINE OPTIMIZATION, TOOLS AND TECHNIQUES

Abstract: Any information on the internet may be found using search engines. Search Engines are used to search any information on the internet. .Any website owner's primary goal is to have their site appear at the top of all search engine results pages (SERPs). The art of enhancing a website's exposure OR RANKING in Search Engine Result Pages is known as SEO. Apart from search engine ranking, it also allows websites to compete with their competitors' websites, as each website owner expects to see their own website first on the list. This paper presents some basic SEO ideas and tactics. It also expresses the various approaches used by search engines to improve their results.

Keywords: SEO, Techniques, Google, Google Ad-words, Tools.