Abstract: Trust on a product is the consumer's confidence and belief in the quality, reliability, and performance of a particular item. In today's digital landscape, establishing and maintaining customer trust is paramount for the success of online businesses, making e-commerce trust an essential factor. As we delve into the realm of e-commerce, it becomes evident that understanding this area requires a comprehensive grasp of the dynamics of trust. However, there is a need to look deeper into the factors that influence customer trust in e-commerce platforms. This paper aims to investigate and analyse the various factors that contribute to customer trust in e-commerce.

Keywords: E-Commerce, dataset, Recommendation System

PDF | DOI: 10.17148/IJARCCE.2023.12723

Open chat
Chat with IJARCCE