International Journal of Advanced Research in Computer and Communication Engineering

Abstract: This document presents the design and development of an AI-powered Customer Relationship Management (CRM) system aimed at automating B2B campaign analysis and lead optimization. The system integrates Artificial Intelligence (AI) and Machine Learning (ML) algorithms with traditional CRM functions to deliver automated campaign insights, lead scoring, and performance summaries. The platform enables marketing teams to create, monitor, and evaluate marketing campaigns, track engagement metrics such as email delivery and open rates, and manage leads from multiple data sources. AI algorithms process uploaded CSV data to produce automated insights, including lead quality, campaign reach, and engagement patterns. A real-time dashboard visualizes campaign progress and generates AI-based summaries to assist in strategic decision-making. Additionally, the system supports asynchronous task processing using Celery and Redis, enabling seamless report generation and data updates. This study demonstrates how AI-driven automation in CRM systems enhances data accuracy, reduces manual analysis efforts, and improves decision efficiency in B2B marketing.

Keywords: AI-Powered CRM, Machine Learning, Campaign Management, Lead Optimization, Automated Reporting, Django, Data Analytics

Downloads: | DOI: 10.17148/IJARCCE.2025.141044