Abstract: The internet is a huge virtual space wherein to explicit and percentage man or woman evaluations, influencing any factor of life, with implications for marketing and verbal exchange alike. Social Media are influencing purchasers' options through shaping their attitudes and behaviors. monitoring the Social Media activities is a great manner to degree customers' loyalty, keeping a track on their sentiment towards manufacturers or merchandise. Social Media are the following logical advertising and marketing arena. currently, fb dominates the digital marketing area, followed closely by means of Twitter. This paper describes a Sentiment evaluation take a look at performed on over than 1000 fb posts about newscasts, evaluating the sentiment for Rai -the Italian public broadcasting provider -in the direction of the emerging and more dynamic private company La7. This observe maps examine effects with observations made by way of the Osservatorio di Pavia, that is an Italian institute of studies specialized in media evaluation at theoretical and empirical stage, engaged in the analysis of political conversation inside the mass media. This take a look at takes additionally in account the statistics provided with the aid of Auditel regarding newscast target audience, correlating the evaluation of social media, of fb particularly, with measurable facts, to be had to public area.
Keywords: Sentiment Analysis, social media, Digital Marketing Area, Public Area.
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DOI:
10.17148/IJARCCE.2022.111234
